Beginner writers’ biggest mistake: failure to consider the audience

You have decided to write your first book. You have had a great adventure or have thought up a great plot and can’t wait to get going. What should you do first? Start with an outline? A description of characters? Write frantically to get your thoughts down? As you think about it, you realize the…

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The author platform—a long-range career growth tool

If you are like many of us, you have recently published a book. Congratulations! Whether you self-published or went with traditional  publication, you now need to market your book. You sent out an email to everyone you know telling them of your accomplishment. Having a little social media savvy, you told everyone on Facebook or…

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