A good way to pump up weak book sales

Recently Lisa Day, an author friend suggested adding a virtual book tour, sometimes known as a book blog tour, to my author platform’s arsenal. Always looking for a way to pump up weak book sales, I searched the internet to find out more. This is what I found. A virtual book tour is similar to going to stores or signing events…

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Attending a writers’ conference is a rewarding experience

This weekend I attended the Florida Authors and Publishers Association (FAPA) Conference in Ft. Lauderdale, FL. It was my first writers’ conference. It will not be my last. Attending a writers’ conference is a rewarding experience. Not only did I meet other talented and knowledgeable writers but also publishers, illustrators, designers, and agents. As an indie…

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A bit of advice for the anxious writer

In this guest post, book editor Dennis De Rose offers a bit of advice for the anxious writer. I have been editing books for five years and spoken to hundreds of writers. I would like to share a few things that I have learned with you… Slow down Do not rush your manuscript. Take your time.…

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The most effective digital marketing tool is your email list

An article I recently read stated that the most effective digital marketing tool is your email list. According to the author, email is the most effective tactic for building awareness, boosting sales, and keeping a following. If so, I am missing a great opportunity in my author platform–my email list contains less than 80 names. So how do…

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Are distractions preventing you from writing?

I once was a disciplined writer. I religiously followed a writing schedule. I set aside specific days to work on my upcoming book or write for one of my blogs. When life started interfering, I reduced the number of blogs I wrote each week, but continued writing. Then, I took a two-month sabbatical to travel…

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Creating a book marketing plan

In a recent blog (To be a successful writer, look to business), I wrote about the need to take a business approach to writing. I expounded the necessity for indie authors to become “authorpreneurs” to get the clarity needed to make sound decisions. Whether you decide to use a publicist or do the work yourself,…

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Turning your art into an eBook

Janette Watson recently published Camino Sketchbook. As the name implies, the book is filled with her Camino drawings. In a tweet she wrote ” “I didn’t realize how hard it was to put images onto Kindle, and none of the how-to books agreed on a formatting method.” Intrigued, I ask Ms. Watson to write a…

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Catering to your tribe

This is the third post in the series Developing a Stellar Social Presence: Attract, Bond, and Cater. In business, the number one go-to person is the one who can best help you make appropriate contacts for promoting you and your business. Developing a stellar social presence is akin to becoming that invaluable business contact. In…

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Build your tribe with bonding

This is the second post in the series Developing a Stellar Social Presence: Attract, Bond, and Cater. In the previous post in this series, I discussed ways to attract followers. I asked you to imagine a business networking luncheon at which you were trying to make contacts. In business, the person who develops bonds with…

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Attracting your tribe

This is the first post in the series Developing a Stellar Social Presence: Attract, Bond, and Cater. Most authors whether traditionally or indie published market their books using social media. To do this requires a little effort and simple tactics which you mostly likely already know from daily business and social interactions. Let’s pretend you’re…

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