Category Archives: Marketing

When it comes to engaging your readers, don’t be like holiday greeting cards

About this time of year, I start to get holiday greeting cards. Since I am an atheist, the only religious cards I get are from my aunts and uncles, too set in their ways to even contemplate why one would send a nonreligious card. It would never cross their minds that I might find it…

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Thanksgiving Gratitude

First of all, Happy Thanksgiving! I hope you enjoy kind moments with family and friends. Thanksgiving ranks as the favorite holiday in my house. Lots of good food and company without the expectations of other holidays. It is a day for sharing the bounty, the food, and friendships. On this day in particular, I reflect…

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Why Pinterest is important to indie authors

Have you converted your personal Pinterest account to a business account? After reading Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today,  I converted my account. Following the steps outlined in the post, it only took a few minutes.  Hopefully, the conversion will lead to benefits that are just as easily implemented.…

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Use the Indie Process to hone in on your marketing strategy

Six months ago as I was getting ready to launch the release of my first indie book, I started listening to the “experts,” attending webinars, downloading lots of free tips, reading everything I could about indie publishing, and even sitting in lectures. I  now have a spiral notebook full of quotes and suggestions and a…

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Separating real from wishful thinking

Last night at Toastmasters, one of the speakers talked about creating a new holiday, Get Real Day. He proposed that on this day people contemplate what is real in their lives versus what is wishful thinking. Sorting out the real, he said, helps one focus on what is important and provides “a filter for our…

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Do you feel more like a juggler than an indie writer?

October had so many opportunities to learn that my head is still spinning.  Many bloggers talked about the importance of engaging the readers, each offering a number of best practices for doing so. They suggested commenting on other bloggers’ posts (which means you have to read them), posting content multiple times each day—5 to 15…

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Resetting the tally each month is shocking and is KDP Select for me?

On the first of each month, the book publishers reset the tally for books. Each month, I hold my breath waiting for sales to happen. Which publisher will be the first? How long will it take to make this month’s first sale. Will it be sold in Europe (which is ahead of the US by…

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Three articles on successfully promoting your book

I’ve been thinking a lot about how to promote Women of the Way, Embracing the Camino. Coincidentally this week, many bloggers are opining on this topic. Behind Closed Doors posts 5 Ways To Successfully Advertise and Market Your Book For FREE or Less Than $6? In her article, E. F. Johnson discusses using KDP Select Free…

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Three sites helpful to writers

I’ve had a busy few days. Yesterday, I finished revising the Kindle version of the book and was ready to tackle the Kindle upload process. I have been dreading doing this because my past attempts have been so frustrating. In hopes of postponing the travail, I choose to catch up on emails. Yesterday’s inbox contained…

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Women of the Way: Embracing the Camino is wildly successful

This morning I was listening the webinar “Alignment, Attraction, Engagement” by Danny Iny of Firepole Marketing. According to him, most books don’t sell 100 copies. This is across the board—not just eBooks. I was stunned. Last month, the first month that Women of the Way: Embracing the Camino was available, I sold 69 books. Granted,…

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