Category Archives: Marketing

Book promotion—getting noticed

Getting noticed is the first in a series on book promotion. Other topics will include getting book reviews and creating a following. Is your book promotion strategy working for you or is getting the publicity for your book a challenge?  Have you sent out press releases, asked for radio interviews, contacted organizations for speaking opportunities…

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Simple steps for creating an author brand—Part 1

This is the first of a two-part series on creating your brand.  It is meant for those who are just starting to think about brand and what it means. The steps outlined are simple, but ones that can make a difference in how your readers see you and in the future development of your brand.…

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Simple steps for creating an author brand—Part 2

This is the second of a two-part series on creating your brand.  It is meant for those who are just starting to think about brand and what it means. The steps outlined are simple, but ones that can make a difference in how your readers see you. In this post, I will speak about branding…

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Busting the almighty book review myth

Have you just indie published your book and are now wondering how to go about getting reviews that might drive sales? After reading my last post on the Beginner writers’ biggest mistake: failure to consider the audience, are you now kicking yourself for not having cultivated an audience from the get-go that would be “clamoring”…

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Beginner writers’ biggest mistake: failure to consider the audience

You have decided to write your first book. You have had a great adventure or have thought up a great plot and can’t wait to get going. What should you do first? Start with an outline? A description of characters? Write frantically to get your thoughts down? As you think about it, you realize the…

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Dead Calm

I have been a fan of Adam Nathan for several months. His is one of those rare emails that I enjoy opening and then linking to his webpage. I love his engaging and soul-bearing writing style. The excerpts  from his upcoming book, Walking Backwards (A journey of a thousand miles on the Camino de Santiago) are…

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Using the author’s platform to sell—not your books, but yourself

Perhaps after reading Is an author’s platform necessary? Pros and Cons you decided to create an author’s platform. You spent countless hours creating a blog, joining various social media, and collecting emails addresses. You are proud to say, at last, that you have a presence on Facebook, Twitter, Google +, Amazon, Goodreads, Barnes and Noble, and…

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Is an author’s platform necessary? Pros and Cons

This week on the Books and Writers LinkedIn Forum, the discussion Is An Author’s Platform Now A Prerequisite? has stirred quite a bit of controversy. The author’s platform—a long-range career growth tool is a tool comprising of various of activities that you the author use to get readers to notice you and your work.  These…

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Enter book contests to make yours an award winning book

I get a little green with envy when I see “award-winning author” or “award-winning book” on a Twitter or Facebook profile description.  At book signings and in book stores, the medallions on books taunt me, “Buy me, I am an award winner!” What amazes me is that there are so many award-winners. The only way…

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5 Lessons learned from the USPS postal rate increase

Yesterday I went to mail an autographed book to Australia. I was shocked to find out that the Priority Mail International postal rates increased over 40% (from $16.95 to $23.95), making the postage to Europe and Australia more than the cost of the book. My immediate thought was that this postage hike would adversely affect…

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