Category Archives: Marketing

Creating a book cover that screams “Pick me up”

This is the first in a series about book covers. The second is Use font to create a high-impact book cover. The third is Use harmony to create an appealing book cover. I’ve been researching how to create a book cover. I am planning a travel book series and would like the cover themes to be consistent…

Continue Reading →

To engage readers, use a Facebook Profile—Not a Page

When I created my platform, the consensus was to separate the personal from the professional by creating Facebook Fan Pages, which is what I did. I have a Profile  (personal) Page and an Author’s Page,. Most people use a Facebook Profile Page to exchange information, make Friends, and check up on what others are doing; on…

Continue Reading →

FALL in love with books

Welcome to the Fall in Love with Books Tour. This tour is available only from October 1 to 4, so jump on now! There are only a few stops on this blog tour, and chances to win free books along the way. For a chance to win a book, visit each author’s site below, and…

Continue Reading →

In a sales slump? Use social media to revitalize sales

Hello everyone, it’s great to be back. I have been biking and hiking in Europe for five months as research for upcoming books. Prior to leaving, it had been my intention to continue this blog on a weekly basis. The effort proved too difficult; either there was no WiFi connection, I was busy writing my…

Continue Reading →

Don’t drown in self-promotion

As you try to promote your book, do you feel as if you were drowning in work? Are you overwhelmed with all the various social media marketing tools? When I started promoting my book online, I spent way too much time tweeting, blogging, and updating my status on Facebook. I was creating so much content…

Continue Reading →

Book promotion—does it really work?

This is the sixth and last  installment in the book promotion series. Other topics in the series are Getting noticed, Getting book reviews, Book trailers, Word of mouth, and The book cover. Note: For the next six months as I hike and bicycle around Europe, I will publish only one post per week on this site. I…

Continue Reading →

Book promotion—the book cover

The book cover is the fifth installment in the series on book promotion. So far, the series includes Getting noticed, Getting book reviews, Book trailers, and Word of mouth. In spite of the adage, most people do judge a book by its cover. Admit it: it’s the book cover that first catches your eye when…

Continue Reading →

Book promotion—word of mouth

Word of mouth is the fourth installment in the series on book promotion. So far, the series includes  Getting noticed,  Getting book reviews, and  Book trailers.  If you are like most indie authors, you are probably using social media, book reviews, and book trailers to get your book noticed.  Yet, with all your efforts, there…

Continue Reading →

Book promotion—book trailers

 Book trailers is the third installment in the series on book promotion. The first in this series is Getting noticed and the second is Getting book reviews. A good way to create interest in your book is by creating a book trailer, a video advertisement for your book similar to a movie trailer. Many are…

Continue Reading →

Book promotion—getting book reviews

Getting book reviews is the second in a series on book promotion. The first in this series is getting noticed. As I discussed in my post Busting the almighty book review myth, I believe that book reviews help readers decide whether to read the book or not.  On that post, I offered 7 ways to…

Continue Reading →

Page 4 of 8