Category Archives: Marketing

Attracting your tribe

This is the first post in the series Developing a Stellar Social Presence: Attract, Bond, and Cater. Most authors whether traditionally or indie published market their books using social media. To do this requires a little effort and simple tactics which you mostly likely already know from daily business and social interactions. Let’s pretend you’re…

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Don’t let lack of confidence sabotage your success

This is the third post in a three-part series “The ABCs of A Successful Author: Attitude, Business Approach, and Confidence.” As a modern-day author, you need to wear many hats. While writing can be as comfortable as wearing a favorite fedora or bonnet, attending to the publishing, marketing, and business sides of writing may make…

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To be a successful writer, look to business

This is the second post in a three-part series “The ABCs of A Successful Author: Attitude, Business Approach, and Courage.” Why do you write? Most authors have a story they must tell, whether fiction or not. Others want to entertain or make people laugh. Some are more penurious: having found a market need, they developed…

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Change your attitude to drive success

This is the first post in a three-part series “The ABCs of A Successful Author: Attitude, Business Approach, and Courage.” When I was young, I held a special reverence for writers. Their words were important and being published was a sign of success. That mystique is now gone. With the boom in indie publishing, there…

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Are you puzzling the pieces together

Google+ is becoming an essential part of an author’s platform. Until today, I’ve paid little attention to this social network, focusing on Twitter and Facebook. But the statistics speak for themselves. Google+ has more than one billion enabled accounts with 359 million active monthly users. This is about half as many as Facebook and twice…

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Do you like the new Twitter?

I don’t like things that change just for the sake of changing. I agree with Salinger’s statement in The Catcher in the Rye: “Certain things, they should stay the way they are. You ought to be able to stick them in one of those big glass cases and just leave them alone.” There is nothing…

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Too busy to blog is only an excuse

Forgive me, dear readers, I have lost my way. I kept telling myself that I was too busy to blog, other things were more important, like writing my next book. In fact, writing that book took over my life. For the past two weeks, I have neglected not only you but almost everything else. I…

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Act Quickly! Amazon Countdown Sale

When I enrolled Women of the Way: Embracing the Camino in the KDP Select program, I could choose to promote the book by using the Kindle Countdown Deal, a “time-bound promotional discounting for your book while earning royalties,” or the Free Book Promotion where readers worldwide can get the book free for a limited time.…

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Use harmony to create an appealing book cover

This is the third post in a series on designing a book cover. The first is Creating a book cover that screams “Pick me up.” The second is Use font to create a high-impact book cover. The glasses of bubbly tea on the left depict the harmony I am trying to create with the covers of …

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Use font to create a high-impact book cover

This is the second post in a series on designing a book cover. The first is Creating a book cover that screams “Pick me up.” The third is Use harmony to create an appealing book cover.  After studying about color, typography, and book-cover layout, I put together a first pass at the front cover for a series…

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