Category Archives: Book Promotion

Book promotion—the book cover

The book cover is the fifth installment in the series on book promotion. So far, the series includes Getting noticed, Getting book reviews, Book trailers, and Word of mouth. In spite of the adage, most people do judge a book by its cover. Admit it: it’s the book cover that first catches your eye when…

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Book promotion—word of mouth

Word of mouth is the fourth installment in the series on book promotion. So far, the series includes  Getting noticed,  Getting book reviews, and  Book trailers.  If you are like most indie authors, you are probably using social media, book reviews, and book trailers to get your book noticed.  Yet, with all your efforts, there…

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Book promotion—book trailers

 Book trailers is the third installment in the series on book promotion. The first in this series is Getting noticed and the second is Getting book reviews. A good way to create interest in your book is by creating a book trailer, a video advertisement for your book similar to a movie trailer. Many are…

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Book promotion—getting book reviews

Getting book reviews is the second in a series on book promotion. The first in this series is getting noticed. As I discussed in my post Busting the almighty book review myth, I believe that book reviews help readers decide whether to read the book or not.  On that post, I offered 7 ways to…

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Book promotion—getting noticed

Getting noticed is the first in a series on book promotion. Other topics will include getting book reviews and creating a following. Is your book promotion strategy working for you or is getting the publicity for your book a challenge?  Have you sent out press releases, asked for radio interviews, contacted organizations for speaking opportunities…

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Busting the almighty book review myth

Have you just indie published your book and are now wondering how to go about getting reviews that might drive sales? After reading my last post on the Beginner writers’ biggest mistake: failure to consider the audience, are you now kicking yourself for not having cultivated an audience from the get-go that would be “clamoring”…

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Dead Calm

I have been a fan of Adam Nathan for several months. His is one of those rare emails that I enjoy opening and then linking to his webpage. I love his engaging and soul-bearing writing style. The excerpts  from his upcoming book, Walking Backwards (A journey of a thousand miles on the Camino de Santiago) are…

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Using the author’s platform to sell—not your books, but yourself

Perhaps after reading Is an author’s platform necessary? Pros and Cons you decided to create an author’s platform. You spent countless hours creating a blog, joining various social media, and collecting emails addresses. You are proud to say, at last, that you have a presence on Facebook, Twitter, Google +, Amazon, Goodreads, Barnes and Noble, and…

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Is an author’s platform necessary? Pros and Cons

This week on the Books and Writers LinkedIn Forum, the discussion Is An Author’s Platform Now A Prerequisite? has stirred quite a bit of controversy. The author’s platform—a long-range career growth tool is a tool comprising of various of activities that you the author use to get readers to notice you and your work.  These…

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Enter book contests to make yours an award winning book

I get a little green with envy when I see “award-winning author” or “award-winning book” on a Twitter or Facebook profile description.  At book signings and in book stores, the medallions on books taunt me, “Buy me, I am an award winner!” What amazes me is that there are so many award-winners. The only way…

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