Category Archives: Book Promotion

Attracting your tribe

This is the first post in the series Developing a Stellar Social Presence: Attract, Bond, and Cater. Most authors whether traditionally or indie published market their books using social media. To do this requires a little effort and simple tactics which you mostly likely already know from daily business and social interactions. Let’s pretend you’re…

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Act Quickly! Amazon Countdown Sale

When I enrolled Women of the Way: Embracing the Camino in the KDP Select program, I could choose to promote the book by using the Kindle Countdown Deal, a “time-bound promotional discounting for your book while earning royalties,” or the Free Book Promotion where readers worldwide can get the book free for a limited time.…

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Use harmony to create an appealing book cover

This is the third post in a series on designing a book cover. The first is Creating a book cover that screams “Pick me up.” The second is Use font to create a high-impact book cover. The glasses of bubbly tea on the left depict the harmony I am trying to create with the covers of …

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Use font to create a high-impact book cover

This is the second post in a series on designing a book cover. The first is Creating a book cover that screams “Pick me up.” The third is Use harmony to create an appealing book cover.  After studying about color, typography, and book-cover layout, I put together a first pass at the front cover for a series…

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Creating a book cover that screams “Pick me up”

This is the first in a series about book covers. The second is Use font to create a high-impact book cover. The third is Use harmony to create an appealing book cover. I’ve been researching how to create a book cover. I am planning a travel book series and would like the cover themes to be consistent…

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To engage readers, use a Facebook Profile—Not a Page

When I created my platform, the consensus was to separate the personal from the professional by creating Facebook Fan Pages, which is what I did. I have a Profile  (personal) Page and an Author’s Page,. Most people use a Facebook Profile Page to exchange information, make Friends, and check up on what others are doing; on…

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FALL in love with books

Welcome to the Fall in Love with Books Tour. This tour is available only from October 1 to 4, so jump on now! There are only a few stops on this blog tour, and chances to win free books along the way. For a chance to win a book, visit each author’s site below, and…

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In a sales slump? Use social media to revitalize sales

Hello everyone, it’s great to be back. I have been biking and hiking in Europe for five months as research for upcoming books. Prior to leaving, it had been my intention to continue this blog on a weekly basis. The effort proved too difficult; either there was no WiFi connection, I was busy writing my…

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Don’t drown in self-promotion

As you try to promote your book, do you feel as if you were drowning in work? Are you overwhelmed with all the various social media marketing tools? When I started promoting my book online, I spent way too much time tweeting, blogging, and updating my status on Facebook. I was creating so much content…

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Book promotion—does it really work?

This is the sixth and last  installment in the book promotion series. Other topics in the series are Getting noticed, Getting book reviews, Book trailers, Word of mouth, and The book cover. Note: For the next six months as I hike and bicycle around Europe, I will publish only one post per week on this site. I…

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