The most effective digital marketing tool is your email list
An article I recently read stated that the most effective digital marketing tool is your email list. According to the author, email is the most effective tactic for building awareness, boosting sales, and keeping a following. If so, I am missing a great opportunity in my author platform–my email list contains less than 80 names. So how do…
Are distractions preventing you from writing?
I once was a disciplined writer. I religiously followed a writing schedule. I set aside specific days to work on my upcoming book or write for one of my blogs. When life started interfering, I reduced the number of blogs I wrote each week, but continued writing. Then, I took a two-month sabbatical to travel…
Creating a book marketing plan
In a recent blog (To be a successful writer, look to business), I wrote about the need to take a business approach to writing. I expounded the necessity for indie authors to become “authorpreneurs” to get the clarity needed to make sound decisions. Whether you decide to use a publicist or do the work yourself,…
Friday, July 4, 2014 Paddleboarding in Sarasota
Several years ago, an author friend Gina Greenlee told me about paddleboarding and how much she enjoyed it. At the time, I was writing Women of the Way and did not take time to try this new sport. Today, Elizabeth Chandler, Dennis and I slathered ourselves in sunscreen to try SUP, stand up paddleboarding. Gulfside Padddleboards…
Turning your art into an eBook
Janette Watson recently published Camino Sketchbook. As the name implies, the book is filled with her Camino drawings. In a tweet she wrote ” “I didn’t realize how hard it was to put images onto Kindle, and none of the how-to books agreed on a formatting method.” Intrigued, I ask Ms. Watson to write a…