Reasons why writers need to understand finances
Shrewd writers, like industry leaders, understand the importance of finances. When making decisions, they look at the impact the options will have on the bottom line. They trust the numbers more than their guts. To be a successful author, you must see yourself as the CEO of your writing business. Whether you are a published…
To supercharge your sales, use your best-looking portraits
In the past, I’ve talked about the importance for authors to see themselves as authorpreneurs, the CEOs of their writing business. Just like with those corporate leaders, authors need professional portraits. Writers know that people judge a book by its cover. The more compelling the cover, the greater the odds that a reader will pick up the book…
You need to know who you are before you can find direction
Little did I know that attending a Webinar about creating a media kit would lead me down such a rabbit hole. Like Alice, I am on a search for self-identity. When I look in the mirror, I no longer see the fledgling author, nor do I see the seasoned authorpreneur, an author who manages her writing business. Even though I…
Add impact to your blog with these free tools
For a little more than two years, I have been blogging and marketing my book. Over time, I have collected tools to help me work more efficiently and effectively. Some I used only temporarily, other are permanent implements in by writer’s toolbox. Let me tell you about them and how you can add impact to your…
How to choose the perfect writers group
In the post What walking the Camino de Santiago taught this indie author I talked about the importance of building friendships and making connections with other authors. This post provides links to writers organziations, associations and groups and discusses how to find ones that are perfect for you. Joining these group not only helps you meet other…
What walking the Camino de Santiago taught this indie author
Four years ago today I left for the Camino de Santiago, and my life changed forever. One of the unexpected results was becoming an indie author—with all the work that it entails. Today, on Labor Day, I reflect on the lessons I learned on this adventure and how they affect me as an indie author. The Camino de…
A good way to pump up weak book sales
Recently Lisa Day, an author friend suggested adding a virtual book tour, sometimes known as a book blog tour, to my author platform’s arsenal. Always looking for a way to pump up weak book sales, I searched the internet to find out more. This is what I found. A virtual book tour is similar to going to stores or signing events…
Attending a writers’ conference is a rewarding experience
This weekend I attended the Florida Authors and Publishers Association (FAPA) Conference in Ft. Lauderdale, FL. It was my first writers’ conference. It will not be my last. Attending a writers’ conference is a rewarding experience. Not only did I meet other talented and knowledgeable writers but also publishers, illustrators, designers, and agents. As an indie…
A bit of advice for the anxious writer
In this guest post, book editor Dennis De Rose offers a bit of advice for the anxious writer. I have been editing books for five years and spoken to hundreds of writers. I would like to share a few things that I have learned with you… Slow down Do not rush your manuscript. Take your time.…
The most effective digital marketing tool is your email list
An article I recently read stated that the most effective digital marketing tool is your email list. According to the author, email is the most effective tactic for building awareness, boosting sales, and keeping a following. If so, I am missing a great opportunity in my author platform–my email list contains less than 80 names. So how do…